{"id":2196,"date":"2025-10-07T06:23:27","date_gmt":"2025-10-07T06:23:27","guid":{"rendered":"https:\/\/tcap.blog\/?p=2196"},"modified":"2025-10-07T06:41:02","modified_gmt":"2025-10-07T06:41:02","slug":"supplier-series-microsoft-the-thing-about-bing","status":"publish","type":"post","link":"https:\/\/tcap.blog\/2025\/10\/07\/supplier-series-microsoft-the-thing-about-bing\/","title":{"rendered":"Supplier Series : Microsoft \u2013 The Thing About Bing"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"208\" src=\"https:\/\/tcap.blog\/wp-content\/uploads\/2025\/06\/supplierseries-2.jpg\" alt=\"\" class=\"wp-image-926\" srcset=\"https:\/\/tcap.blog\/wp-content\/uploads\/2025\/06\/supplierseries-2.jpg 385w, https:\/\/tcap.blog\/wp-content\/uploads\/2025\/06\/supplierseries-2-300x162.jpg 300w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/figure>\n\n\n\n<p>Microsoft, supplier of cover and owner of Bing, moves like a company that\u2019s forgotten how to earn anything. The arrogance is inherited \u2013 Redmond still struts like it runs the digital universe, drunk on monopoly money and nostalgia. But Bing isn\u2019t Windows. It isn\u2019t Office. It\u2019s a spoiled little shit with rich parents, a search engine nobody wanted, raised on entitlement and delusion, pretending its heritage equals relevance.<\/p>\n\n\n\n<p>When some Bing bastard okayed the takedown of all of TCAP\u2019s posts \u2013 hundreds of them \u2013 were we curious as to why? And who? Sure. Was it a blow? Not as much as Bing would like it to be. Because whilst we thrive on Google \u2013 and Google thrives for not acting like Bing \u2013 behaviour like this will sink Bing before it sinks us. Not because we\u2019re bigger than Bing. Just better at being underdog. Bing had to roll in and be cooler than Google to make inroads, but it\u2019s got less swagger than Ask Jeeves.<\/p>\n\n\n\n<p>Maybe the kindest thing Microsoft could do now is what any good parent does when they realise they\u2019re the problem \u2013 give the kid up. Hand Bing over to someone who can raise it properly. Because right now it\u2019s being raised by a junkie \u2013 hooked on money, control, and nostalgia for when they ran the world. You can\u2019t expect a healthy search engine when its guardian\u2019s still shooting up.<\/p>\n\n\n\n<p>That\u2019s the Microsoft way: control the narrative, smother the noise, and call it safety. It\u2019s the digital version of sticking your fingers in your ears and humming loudly while the truth screams from the next tab.<\/p>\n\n\n\n<p>Clippy would\u2019ve handled it better. At least he had the decency to admit when you were struggling.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt looks like you\u2019re trying to find the truth \u2013 would you like me to hide it?\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Lee Thompson \u2013<em> Founder, The Cummins Accountability Project<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft, supplier of cover and owner of Bing, moves like a company that\u2019s forgotten how to earn anything. The arrogance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_pvb_checkbox_block_on_post":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplier-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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