{"id":2231,"date":"2025-10-10T16:10:01","date_gmt":"2025-10-10T16:10:01","guid":{"rendered":"https:\/\/tcap.blog\/?p=2231"},"modified":"2025-10-10T16:11:06","modified_gmt":"2025-10-10T16:11:06","slug":"cummins-confidential-the-x10-engine-and-the-evolution-of-bullshit","status":"publish","type":"post","link":"https:\/\/tcap.blog\/2025\/10\/10\/cummins-confidential-the-x10-engine-and-the-evolution-of-bullshit\/","title":{"rendered":"Cummins Confidential : The X10 Engine and the Evolution of Bullshit"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Right on schedule, Cummins has released another \u201cinnovation\u201d piece to drown out the stink of reality. \u201cThe next step in engine evolution\u201d is what they\u2019re calling it, in a glossy write-up that reads more like an obituary for honesty than a product launch. It\u2019s part sermon, part sales pitch, full of words like \u201cefficiency\u201d, \u201csustainability\u201d and \u201clegacy\u201d.<\/p>\n\n\n\n

They say the X10 is built on the proven success of the L9 and X12. The same L9 and X12 that helped land them a record $1.675 billion fine for emissions cheating. So yes, it\u2019s built on a legacy – a legacy of deceit.<\/p>\n\n\n\n

\n\n\n\n

The PR Engine<\/strong><\/h1>\n\n\n\n

The X10 piece purrs with confidence. \u201cSmarter\u201d, \u201ccleaner\u201d, \u201clighter\u201d. Every line sounds like it was written by someone who\u2019s never opened a bonnet. They even managed to make \u201cup to 2 percent better fuel economy\u201d sound like the second coming. That\u2019s not green technology. That\u2019s a rounding error wrapped in marketing.<\/p>\n\n\n\n

Cummins loves this game. They wreck the air, pay the fine, and then shout about progress. The formula is simple: drop a few buzzwords, slap a sustainability tag on a diesel lump, and hope the press bites. It\u2019s not innovation. It\u2019s distraction by design.<\/p>\n\n\n\n

\n\n\n\n

The Legacy They Don\u2019t Mention<\/strong><\/h2>\n\n\n\n

For over forty years, Cummins has been \u201csetting the standard for mid-bore durability\u201d. True. Just not the standard they think. They\u2019ve set the benchmark for pollution, deceit and settlements dressed as milestones. The L9 was a workhorse, the X12 was a liability, and the X10 is a PR campaign disguised as engineering.<\/p>\n\n\n\n

Every claim of reliability is built on decades of regulatory manipulation. When your corporate history includes the largest environmental penalty in US history, a new product isn\u2019t redemption. It\u2019s a rerun.<\/p>\n\n\n\n

\n\n\n\n

Progress, According to Cummins<\/strong><\/h2>\n\n\n\n

The X10 \u201ckeeps customers running efficiently\u201d. Of course it does – running from accountability. The article crows about \u201cautomatic shutdown\u201d to save fuel. Cute feature. Pity the company never thought to shut down the lies.<\/p>\n\n\n\n

They say the X10 \u201cprepares fleets for the challenges of tomorrow\u201d. Maybe so, because tomorrow\u2019s challenge will be justifying why they\u2019re still pouring resources into diesel while pretending to lead the green transition.<\/p>\n\n\n\n

\n\n\n\n

The Real Powertrain<\/strong><\/h2>\n\n\n\n

The only thing Cummins engineers better than engines is excuses. Every new announcement is less about torque and more about reputation management. They don\u2019t want to fix the world\u2019s problems, they want to look like they are.<\/p>\n\n\n\n

So when you read their breathless prose about \u201cefficiency\u201d, remember what it really fuels: not trucks, but trust erosion. The X10 isn\u2019t the next step in evolution. It\u2019s the next layer of bullshit.<\/p>\n\n\n\n

Lee Thompson – Founder, The Cummins Accountability Project<\/em><\/strong><\/p>\n\n\n\n

\n\n\n\n

Source<\/strong>s<\/h3>\n\n\n\n