{"id":2424,"date":"2025-10-22T14:47:45","date_gmt":"2025-10-22T14:47:45","guid":{"rendered":"https:\/\/tcap.blog\/?p=2424"},"modified":"2025-10-22T15:10:46","modified_gmt":"2025-10-22T15:10:46","slug":"cummins-confidential-the-podcast-digs-deeper","status":"publish","type":"post","link":"https:\/\/tcap.blog\/2025\/10\/22\/cummins-confidential-the-podcast-digs-deeper\/","title":{"rendered":"Cummins Confidential : The Podcast Digs Deeper"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"713\" src=\"https:\/\/tcap.blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-04-29-at-22.52.16.jpeg.png\" alt=\"\" class=\"wp-image-1211\" style=\"width:215px;height:auto\" srcset=\"https:\/\/tcap.blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-04-29-at-22.52.16.jpeg.png 700w, https:\/\/tcap.blog\/wp-content\/uploads\/2025\/06\/Screenshot-2025-04-29-at-22.52.16.jpeg-295x300.png 295w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Cummins has gone mining for meaning. Last week\u2019s <em>Power Onward<\/em> &#8220;podcast&#8221; tried to find \u201cbeauty within\u201d and \u2013 without success \u2013 some viewers. In the latest, erm, podcast, they\u2019ve gone subterranean with <em>If You Can\u2019t Grow It, You Have to Mine It<\/em>, a new entry in their PR dig. It claims to connect the copper in your phone to the engines in their trucks. What it really connects is Cummins to another half-hour of self-promotion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading has-medium-font-size\"><strong>The Initial Hope<\/strong><\/h1>\n\n\n\n<p>For a moment you think this might finally be it \u2013 the reckoning. Jennifer Rumsey, appearing as the friendlier &#8220;Jen&#8221;, on Joe Rogan, cigar in hand, shooting the breeze, and &#8211; although two years late &#8211; ready to apologise to the poisoned public. Maybe she\u2019s found her voice. Maybe she\u2019s found her spine.<\/p>\n\n\n\n<p>But no again. No Jen. It\u2019s just Kim and Guilherme.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>The Premise<\/strong><\/h2>\n\n\n\n<p>The episode description gushes about \u201cessential minerals\u201d, \u201cremote mines\u201d, and \u201chow power begins long before the plug\u201d. It\u2019s presented as an educational chat, but it\u2019s pure spin \u2013 a soft-focus attempt to turn resource extraction into something soulful. Guilherme reminisces about mine sites \u201clike cities\u201d, conveniently skipping the carbon footprint that makes them glow. Cummins\u2019 engines, once again, are recast as saviours rather than polluters.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>The Pretence<\/strong><\/h3>\n\n\n\n<p>This is Cummins\u2019 new posture: diesel with a conscience. Mining isn\u2019t extraction anymore \u2013 it\u2019s empowerment. Pollution is rebranded as progress. The company fined billions for emissions cheating now plays philosopher, redefining exploitation as \u201cconnection\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>The Reality<\/strong><\/h2>\n\n\n\n<p>Nobody\u2019s watching. These &#8220;podcast&#8221; videos land like stones \u2013 a few dozen plays, a few corporate likes, and then oblivion. It\u2019s corporate therapy shot in 4K: smiling hosts talking about purpose while the company pays off regulators and paints diesel green. Every episode another exercise in saying nothing beautifully.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>The Tell<\/strong><\/h2>\n\n\n\n<p>The formula never changes. New face, new backdrop, new buzzwords about community and purpose. But under the soft light and steady smiles, there\u2019s the same hollow rhythm \u2013 talking about \u201csystems we rely on\u201d without admitting who\u2019s choking in their exhaust.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>The Verdict<\/strong><\/h2>\n\n\n\n<p>Cummins keeps digging \u2013 for copper, for credibility, for a soul that isn\u2019t there. You can mine minerals, you can mine meaning, but you can\u2019t mine forgiveness.<\/p>\n\n\n\n<p><strong>Lee Thompson \u2013 <em>Founder, The Cummins Accountability Project<\/em><\/strong><\/p>\n\n\n\n<p><strong>Source:<\/strong> <em><a href=\"https:\/\/www.cummins.com\/news\" target=\"_blank\" rel=\"noreferrer noopener\">If You Can\u2019t Grow It, You Have to Mine It \u2013 Cummins Newsroom (22 Oct 2025)<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cummins has gone mining for meaning. Last week\u2019s Power Onward &#8220;podcast&#8221; tried to find \u201cbeauty within\u201d and \u2013 without success [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_pvb_checkbox_block_on_post":false,"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-2424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-cummins-accountability-project-news","category-opinions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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