{"id":2549,"date":"2025-11-10T10:42:37","date_gmt":"2025-11-10T10:42:37","guid":{"rendered":"https:\/\/tcap.blog\/?p=2549"},"modified":"2025-11-10T12:54:17","modified_gmt":"2025-11-10T12:54:17","slug":"shareholder-spotlight-aviva-plc-norwich-union-rebranded-ethics-abandoned","status":"publish","type":"post","link":"https:\/\/tcap.blog\/2025\/11\/10\/shareholder-spotlight-aviva-plc-norwich-union-rebranded-ethics-abandoned\/","title":{"rendered":"Shareholder Spotlight : Aviva PLC &#8211; Norwich Union Rebranded, Ethics Abandoned"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" width=\"379\" height=\"192\" src=\"https:\/\/tcap.blog\/wp-content\/uploads\/2025\/07\/sss.jpg\" alt=\"\" class=\"wp-image-1246\" srcset=\"https:\/\/tcap.blog\/wp-content\/uploads\/2025\/07\/sss.jpg 379w, https:\/\/tcap.blog\/wp-content\/uploads\/2025\/07\/sss-300x152.jpg 300w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" \/><\/figure>\n\n\n\n<p>Aviva PLC sells itself as a pillar of British respectability. Heritage, trust, sustainability. Scratch the polish and you\u2019ll find something far grimmer underneath. The former Norwich Union has rebranded into an ESG poster child while quietly investing in Cummins Inc., the engine maker fined for emissions cheating and still raking in billions from diesel power.<\/p>\n\n\n\n<p>Aviva holds about $52 million in Cummins stock, roughly 0.12 per cent of the company. A small slice of ownership, a big whiff of hypocrisy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Betting On Pollution<\/strong><\/h2>\n\n\n\n<p>Cummins broke the law, paid the fines, and kept selling engines that fuel the same problem they claim to fix. Aviva, meanwhile, stayed invested and silent. A responsible investor might divest. Aviva chose dividends.<\/p>\n\n\n\n<p>They posture about \u201cresponsible capitalism\u201d while backing one of diesel\u2019s dirtiest players. Cummins\u2019 backup generators keep the world\u2019s data centres humming \u2013 and the air anything but clean. Aviva\u2019s sustainability talk looks more like a marketing exercise than a moral compass.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>India\u2019s Fake-Invoice Fiasco<\/strong><\/h2>\n\n\n\n<p>In February 2025, Indian tax authorities fined Aviva Life Insurance $7.5 million for a fake-invoice operation that dodged about $5.2 million in taxes. Officials described a pattern of fabricated credits and under-the-table agent payments. Aviva blamed \u201clegacy compliance gaps\u201d. Regulators called it fraud.<\/p>\n\n\n\n<p>Same playbook, different continent: profits first, ethics later, contrition optional.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>The Hypocrisy Fund<\/strong><\/h2>\n\n\n\n<p>Aviva\u2019s investments don\u2019t line up with its slogans.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Named by campaigners at War on Want for exposure to arms suppliers linked to Israel\u2019s military actions.<\/li>\n\n\n\n<li>Accused of discriminating against Russian-linked investors during the 2023 sanctions frenzy.<\/li>\n\n\n\n<li>Criticised for exposure to polluting firms that undermine its climate promises.<\/li>\n<\/ul>\n\n\n\n<p>The portfolio reads less like sustainability and more like selective morality. ESG, at Aviva, stands for \u201cEverything Sounds Good\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Regulators, Fines And Friendly Apologies<\/strong><\/h2>\n\n\n\n<p>Aviva Investors paid \u00a317.6 million to the Financial Conduct Authority for conflict-of-interest failures in bond trading. Its Canadian branch was fined $600,000 for insurance-rule breaches. The group later called for tighter rules after reporting a 22 per cent jump in \u201cghost-broking\u201d scams \u2013 a problem critics say their own systems allowed to flourish.<\/p>\n\n\n\n<p>In 2019, they shifted assets to Ireland ahead of Brexit. Customers faced confusion; executives faced none. Every fine or fiasco ends the same way: contrition, a new tagline, business as usual.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Leadership And Lip Service<\/strong><\/h2>\n\n\n\n<p>When CEO Amanda Blanc declared that white male recruits required her personal approval \u201cto improve diversity\u201d, the blowback was instant. Elon Musk called her racist; boycott talk followed. Aviva doubled down, framing the row as proof of progress.<\/p>\n\n\n\n<p>Add that to the firm\u2019s long list of internal errors: the 2012 email blunder that fired 1,300 staff by accident, expense scandals, governance chaos. A company that talks about inclusion but still can\u2019t coordinate its own inbox.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Customer Carnage<\/strong><\/h2>\n\n\n\n<p>Search any review site and you\u2019ll find the rot closer to home. Policyholders complain of unpaid claims, unauthorised payments, and kafkaesque complaint handling. Vulnerable families allege losses of thousands. Aviva promises to \u201clearn\u201d. The pattern never changes.<\/p>\n\n\n\n<p>This isn\u2019t just bad service; it\u2019s what happens when a business model rewards delay over delivery.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>The Healthcare Hustle<\/strong><\/h2>\n\n\n\n<p>Aviva\u2019s private-health division thrives while NHS waiting lists stretch into oblivion. Critics say the company profits from the desperation of patients priced out of public care. As the NHS strains, Aviva cashes in. Old mutual values replaced by market capture \u2013 the Norwich Union name might be gone, but the self-interest remains.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Verdict<\/strong><\/h2>\n\n\n\n<p>Aviva\u2019s investment in Cummins makes a mockery of its green promises. Behind every glossy ESG slide sits a company neck-deep in contradiction: tax scandals, regulatory fines, tone-deaf leadership, and a growing stake in diesel\u2019s future.<\/p>\n\n\n\n<p>They insure tomorrow while investing against it.<\/p>\n\n\n\n<p><strong>Lee Thompson &#8211;<em> Founder, The Cummins Accountability Project<\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\"><strong>Sources<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.theguardian.com\/business\/2024\/apr\/28\/no-ones-being-honest-about-it-how-nhs-crisis-forces-patients-to-go-private\" target=\"_blank\" rel=\"noreferrer noopener\">&#8216;No one&#8217;s being honest about it&#8217;: how NHS crisis forces patients to go private &#8211; The Guardian<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketbeat.com\/instant-alerts\/filing-aviva-plc-sells-35793-shares-of-cummins-inc-cmi-2025-11-09\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva PLC Sells 35,793 Shares of Cummins Inc. $CMI &#8211; MarketBeat<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fintel.io\/i\/aviva\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva Plc Portfolio Holdings &#8211; Fintel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bullfincher.io\/companies\/cummins\/ownership\" target=\"_blank\" rel=\"noreferrer noopener\">Who owns Cummins? &#8211; Cummins Stock Ownership | Bullfincher<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/finance.yahoo.com\/news\/87-ownership-cummins-inc-nyse-131225465.html\" target=\"_blank\" rel=\"noreferrer noopener\">With 87% ownership in Cummins Inc. (NYSE:CMI), institutional investors have a lot riding on the business &#8211; Yahoo Finance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nasdaq.com\/market-activity\/stocks\/cmi\/institutional-holdings\" target=\"_blank\" rel=\"noreferrer noopener\">Cummins Inc. Common Stock (CMI) Institutional Holdings &#8211; Nasdaq<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.theguardian.com\/business\/2015\/feb\/24\/aviva-fined-fca-asset-management-failings-aviva-investors-trades\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva fined \u00a317.6m by FCA over asset management failings &#8211; The Guardian<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bbc.com\/news\/business-31603156\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva Investors pays nearly \u00a3150m over control failures &#8211; BBC News<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/fortune.com\/europe\/2023\/12\/15\/aviva-insurance-ceo-amanda-blanc-white-male-new-hires-sign-off-improve-diversity\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top insurance CEO announces that white male new hires must be personally signed off by herself &#8211; Fortune<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.insurancetimes.co.uk\/news\/elon-musk-labels-people-like-avivas-amanda-blanc-racist-after-recruitment-comments\/1454016.article\" target=\"_blank\" rel=\"noreferrer noopener\">Elon Musk labels &#8216;people like&#8217; Aviva&#8217;s Amanda Blanc &#8216;racist&#8217; after recruitment comments &#8211; Insurance Times<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.reuters.com\/business\/finance\/avivas-india-arm-hit-with-75-million-fine-fake-invoice-scheme-order-shows-2025-02-16\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva&#8217;s India arm hit with $7.5 million fine for fake invoice scheme &#8211; Reuters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/m.economictimes.com\/industry\/banking\/finance\/insure\/avivas-india-arm-hit-with-7-5-million-fine-for-fake-invoice-scheme-order-shows\/articleshow\/118293313.cms\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva&#8217;s India arm hit with $7.5 million fine for fake invoice scheme &#8211; Economic Times<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.bbc.com\/news\/articles\/cdxy1kp73y9o\" target=\"_blank\" rel=\"noreferrer noopener\">Minister Louise Haigh quits after fraud offence revealed &#8211; BBC<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.moneymarketing.co.uk\/news\/aviva-investors-accidentally-fires-1300-employees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva Investors accidentally fires 1,300 employees &#8211; Money Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/waronwant.org\/sites\/default\/files\/Final%20Web%20version%20Deadly%20Investments.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva faces boycott over investments in Israel\u2019s arms suppliers &#8211; War on Want<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.investmentweek.co.uk\/news\/4124085\/aviva-investors-lgim-sued-alleged-russian-discrimination\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva Investors and LGIM sued over alleged Russian discrimination &#8211; Investment Week<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.insurancejournal.com\/news\/international\/2019\/02\/20\/518183.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva Gets Court Approval to Move Assets to Ireland as Part of Wider Brexit Plan &#8211; Insurance Journal<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.insurancebusinessmag.com\/ca\/news\/breaking-news\/aviva-fined-600000-for-auto-insurance-noncompliance--what-went-wrong-455153.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Aviva fined $600000 for auto insurance non-compliance &#8211; what went wrong &#8211; Insurance Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.aviva.com\/newsroom\/news-releases\/2025\/11\/ghost-broking-surges-twenty-two-percent-in-two-years-aviva-urges-crackdown-to-protect-young-drivers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ghost broking surges 22% in two years; Aviva urges crackdown to protect young drivers &#8211; Aviva<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/uk.trustpilot.com\/review\/www.aviva.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">Harmed by Aviva: Customer complaints &#8211; Trustpilot<\/a><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Aviva PLC sells itself as a pillar of British respectability. Heritage, trust, sustainability. Scratch the polish and you\u2019ll find something [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_pvb_checkbox_block_on_post":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shareholder-spolight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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