{"id":742,"date":"2025-06-09T18:00:21","date_gmt":"2025-06-09T18:00:21","guid":{"rendered":"https:\/\/tcap.blog\/?p=742"},"modified":"2025-06-21T11:04:41","modified_gmt":"2025-06-21T11:04:41","slug":"cummins-confidential-katie-moreau-and-the-poisoned-chalice-of-cummins","status":"publish","type":"post","link":"https:\/\/tcap.blog\/2025\/06\/09\/cummins-confidential-katie-moreau-and-the-poisoned-chalice-of-cummins\/","title":{"rendered":"Cummins Confidential : Katie Moreau And The Poisoned Chalice Of Cummins"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Cummins rolled her out like a war hero. A communications strategist forged in the crucible of Capitol Hill, blessed by rumoured proximity to Barack Obama and scrubbed in the glow of bipartisan dreams. The narrative practically writes itself – volleyball team captain, daughter of service, breaker of corporate silos. An idealist. A believer.<\/p>\n\n\n\n

Then came Cummins. And the silence.<\/p>\n\n\n\n

Katie Moreau is now the Director of Enterprise Communications Strategy at Cummins Inc., a $40 billion Fortune 150 behemoth currently ducking public accountability like it\u2019s a legal liability. She\u2019s been there around seven years, long enough to know the game, long enough to stop pretending it\u2019s basketball at the White House.<\/p>\n\n\n\n

Her wrap sheet? She was meant to lead the storytelling behind Destination Zero, Cummins\u2019 bold-faced decarbonisation campaign. She was meant to translate technical breakthroughs into digestible inspiration. What she ended up fronting is a masterclass in corporate ghosting.<\/p>\n\n\n\n

The emissions cheating scandal? No wrongdoing admitted. No humility. No apologies.
The antisemitism allegations tied to a Cummins senior employee? Silence.
The growing online backlash from whistle-blowers, former employees, campaigners? Nothing but press releases and recycled HR platitudes.<\/p>\n\n\n\n

Where is the messaging strategy, Katie? What happened to \u201cresonating with diverse audiences\u201d? If this is leadership, it\u2019s been locked in a conference room with the lights off and the phones on mute.<\/p>\n\n\n\n

Let\u2019s not sugarcoat this. Katie Moreau has the credentials – Georgetown, the Hill, the Energy and Commerce Committee. She\u2019s not a lightweight. But you could be a five-star general and still get swallowed whole by the machine.<\/p>\n\n\n\n

Because Cummins isn\u2019t just a company. It\u2019s a culture. A fortress. One where silence isn\u2019t strategy – it\u2019s doctrine. A place where stories die on the whiteboard and crisis communication means praying no one looks too closely. They put her in the chair, handed her a headset, and then locked the cockpit doors.<\/p>\n\n\n\n

So here\u2019s the real talk: Maybe the failure isn\u2019t hers alone. Maybe she\u2019s been sold the same pitch as the rest of us. That change is possible. That values matter. That a diesel giant with a century of soot under its fingernails could lead the green revolution.<\/p>\n\n\n\n

It hasn\u2019t. It won\u2019t. And if Katie still believes it might, then she\u2019s too far in to get out clean.<\/p>\n\n\n\n

There\u2019s still time. She could walk. Step off the stage. Tell her story somewhere that hasn\u2019t made denial into an art form. Because right now, she\u2019s not leading a transformation. She\u2019s babysitting a blackout.<\/p>\n\n\n\n

And for someone who is rumoured to have once stood next to Obama watching a game of bipartisan basketball, that\u2019s a hell of a fall.<\/p>\n\n\n\n

Lee Thompson – Founder, The Cummins Accountability Project<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Cummins rolled her out like a war hero. 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